Ms Chalk and the Importance of Life Competences
An animated explainer commissioned by the Joint Research Centre (JRC), the European Commission's science and knowledge service, to communicate the new EU framework for Life Competences to teachers and students. Cafker handled the project from concept and script, to illustration and animation. The result is a hand-drawn storytelling journey following a teacher's path of discovery, told in a friendly, accessible tone that speaks to both educators and learners.
Deliverables
Creative direction
Visual identity
Animated educational film
2 teaser films
Date
2022
Client
European Commission - Joint Research Centre (JRC)
Category
2D Animation / Educational
A teacher drawn in a few simple lines who communicates what dense policy documents rarely do. Cafker took the JRC's Life Competences framework and turned it into something a classroom would actually watch.







