Ms Chalk and the Importance of Life Competences

An animated explainer commissioned by the Joint Research Centre (JRC), the European Commission's science and knowledge service, to communicate the new EU framework for Life Competences to teachers and students. Cafker handled the project from concept and script, to illustration and animation. The result is a hand-drawn storytelling journey following a teacher's path of discovery, told in a friendly, accessible tone that speaks to both educators and learners.

Deliverables

Creative direction

Visual identity

Animated educational film

2 teaser films

Date

2022

Client

European Commission - Joint Research Centre (JRC)

Category

2D Animation / Educational

A teacher drawn in a few simple lines who communicates what dense policy documents rarely do. Cafker took the JRC's Life Competences framework and turned it into something a classroom would actually watch.