Оne of the market mix elements, and a term used frequently in marketing. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each.
Refers to advertising and marketing efforts that use the Web and e-mail to deliver promotional marketing messages to consumers.
Encompasses the great amount of different skills and disciplines that are used in the production and maintenance of website.
The processes and methods used to transform tangible inputs (raw materials, semi-finished goods, subassemblies) and intangible inputs (ideas, information, knowledge) into goods or services. Resources are used in this process to create an output that is suitable for use or has exchange value.